Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. By Trishla Ostwal . 12:00 PM - 1:00 PM . S. Trishla Ostwal. The policy. ostwal@adweek. Podcast Producer of the Year, Best Storytelling Podcast. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. trishla. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company DataGrail. By Trishla Ostwal . Recommended articles Popular Now. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Elden Ring Hottest Game. There, she wrote a wide range of stories on everything from the. By Mark Stenberg. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out [email protected]. Support science literacy this Giving Tuesday. Faced with the complexities of numerous privacy laws and associated compliance costs, the IAB Tech Lab is devising a single comprehensive solution to streamline privacy consent. K. By Trishla Ostwal . Trishla previously worked in digital advertising and social media analytics and switched to journalism to. ostwal@adweek. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction,. The Coco-Cola Company By Trishla Ostwal Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. By Trishla Ostwal . The fifth week of the U. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. ostwal@adweek. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. By Trishla Ostwal The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like Monster. S. Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. This button displays the currently selected search type. Martin to finish writing the fantasy novel series the show was based on, A. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. By Trishla Ostwal In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. New York. The Real Ways Synthetic Data Is Changing Advertising . With the Hollywood writers strike. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. Ron Wyden’s (D-OR) inquiry earlier this summer about the threat posed by foreign spies. Justin Sullivan — Getty Images. com; Trishla is an Adweek staff reporter covering tech policy. Covid-19 swept across the world, Joe Biden was elected U. Ad-blocking apps in the U. ostwal@adweek. By Trishla Ostwal Adobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Adweek is the leading source of news and insight serving the brand. Recommended articles Popular Now. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. The decentralized app was made available for pre-order, although not. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules—the EU’s Artificial Intelligence Act. Trishla Ostwal 4w Edited Report this post 🚨 I spoke with WPP on the latest with its content engine (with Nvidia): The AI-powered content production saves up to 93% of its carbon footprint. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal. By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. ostwal@adweek. Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. Verified. Pink Card. Recommended articles Popular [email protected] billion, up 13% from the same period last year, but missing estimates of $70. For some publishers, that’s playing out on their sites, but with more. As seen in: Adweek, Medium, Flipboard, The Epoch Times, Science News, NewsBreak, Science News for Students. Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. By Trishla Ostwal . The Markup Hottest in Tech. Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of. By Trishla Ostwal. Trishla Ostwal. Recommended articles Popular Now. The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. today, Adweek can exclusively share—aims to offer a social media alternative to hate speech and misinformation. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . trishla. February 22, 2022, 5 PM . By Mark Stenberg & Trishla Ostwal . Recommended articles Popular [email protected]. By Trishla Ostwal . In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2. By Trishla Ostwal . Cox last week, could. The latest tweets from @trishlaostwalBy Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. We would like to show you a description here but the site won’t allow us. Trishla Ostwal reposted this Report this post Adweek 1,370,946 followers 7h Edited The hype surrounding Meta’s shiny new platform has met an awkward reality. By Trishla Ostwal . Shira Atkins. Failing to include early voters in audience segment targeting could have led to nearly $1. By Trishla Ostwal . Lunch . Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy. In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. S. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. The Federal Trade Commission hosted a public forum today regarding its Advanced Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and data security. By Trishla Ostwal 2020 was the year of life-altering global events. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. Why Swifties Should Be More Than Just A Target Audience to Brands. Trishla Ostwal was a fall 2021 science writing intern. Meanwhile, the recent days are undeniably a major setback for OpenAI. @trishlaostwal; trishla. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. S. But Sara Moorthy has been working in the industry long enough to see it. trishla. They cover topics like social media, vide. Fox Sports Broadcasters Get Team Jackets in Comedic NFL [email protected]. trishla. Recommended articles Popular Now. By Trishla Ostwal . Trishla Ostwal 1w Report this post Report Report. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. The bill—the farthest a federal privacy bill has gone—marks a collective effort to regulate ad tech. Google’s ad-tech stack, a line of business that is neither the major driver of the company’s revenue nor its most well known, is under new scrutiny from. ET. Excited to announce my next big adventure at Adweek as a tech policy reporter! 81 9 Comments. Recommended articles Popular Now. NexTech. By Trishla Ostwal . If approved by the court, it would be among the 10 biggest data-privacy class-action [email protected]. Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. This in-person conference will highlight ways in which strategic communicators can lead on matters of societal. By Trishla Ostwal . The first results from Google’s solution to prevent third-party browser tracking have arrived. m. A journalist with experience in print, digital content and audio stories. Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign; The Astounding. November 3, 2023. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. @trishlaostwal; trishla. K. 125 billion (€4. Thursday night, EU. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. trishla. By Trishla Ostwal U. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. Trishla Ostwal. Follow. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. She will leave in the fall but will. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported $10 billion. Exclusive: BuzzFeed [email protected]@adweek. It all began with a DM. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. . By Trishla Ostwal December 6, 2021. ostwal@adweek. The eighth week of the U. —has caught the attention of some. By Trishla Ostwal . Trishla Ostwal. Wade has urged companies to adopt certain policies, such as reimbursing travel expenses for staffers seeking abortion care. Google’s admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U. Trishla Ostwal 2w Report this post Report Report. trishla. Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. By Trishla Ostwal . The hype surrounding Meta’s shiny new platform has met an awkward reality. 5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing. By Trishla Ostwal . The Pentagon has implemented several methods to block digital ads in response to Sen. By Trishla Ostwal If it feels like we’ve been talking about the death of the cookie for years, it’s because we have. Recommended articles Popular Now. As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back. By Trishla Ostwal . By Trishla Ostwal. C. trishla. The policy. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. MSNBC’s Nicolle Wallace Welcomes Her 2nd. Its ad model lets. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. View Trishla Ostwal’s professional profile on LinkedIn. com; Trishla is an Adweek staff reporter covering tech policy. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. By Trishla Ostwal . CNN Announces New On-Air Correspondents Based in Tokyo, Los Angeles, Atlanta. 23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the. By Trishla Ostwal . Recommended articles Popular Now. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company [email protected]; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. Recommended articles Popular Now. Walmart Reunites Mean Girls Cast for Black Friday Ad Campaign. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. Cathy Butler CEO, Organic. Back Submit. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. Tech Policy Reporter, Adweek. Recommended articles Popular Now. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. Recommended articles Popular Now. Recommended articles Popular Now. The French privacy watchdog, Commission nationale. Currently, three companies on the buy side—Google, Criteo and RTB House—are. By Trishla Ostwal . - 6:30 p. By Trishla Ostwal . The eighth week of the U. By Trishla Ostwal. By Trishla Ostwal . Adweek/Getty [email protected] Trishla Ostwal . Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. By Trishla Ostwal. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed 100%. More than 95,000 people reported about $770. New: I spoke with several political ad buyers about their plans for Twitter ads. By Trishla Ostwal . There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. Recommended articles Popular Now. Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. By Trishla Ostwal . By Trishla Ostwal. By Trishla Ostwal . . Announces Strategic. To enhance online safety, Meta (parent company of Facebook and Instagram), Google (parent of YouTube), TikTok, Amazon (parent of Twitch) and Twitter agreed to regulate harmful. S. Recommended articles Popular Now. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered [email protected]. Follow. More Stories from Science News on Science & Society. Adweek is the leading source of news and insight serving the brand. The $24 billion funding through RAD partnership by de Blasio is unrealistic according to Fight for NYCHA, a collective of tenants, activists, artists, and housing advocates who oppose RAD. In its annual report issued last Thursday, the social. By Stephen Lepitak & Trishla Ostwal . NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. By Trishla Ostwal. Digitas. Google. By Trishla Ostwal . The changes have different requirements for ads based on region. trishla. Against the backdrop of [email protected] Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from dat. Recommended articles Popular Now. By Trishla Ostwal . The California Age-Appropriate Design. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. com; Trishla is an Adweek staff reporter covering tech policy. The Sustainable Production Technologies Marketers Can Start Using Now . By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. More Data, More Problems. As TikTok faces a possible U. Newsmax Names Sharla McBride a Co-Host of Wake Up America. In the last 12 hours, EU officials have agreed on two landmark rules: the Digital Markets Act and the revival of the transatlantic deal with the U. By Trishla Ostwal. By Trishla Ostwal . government announced additional amendments to the scope of the Online Safety Bill this week, this time drawing measures to protect people from advertising scams. Recommended articles Popular Now. Eighteen of them had vague. Mobile gaming platform Skillz, which hosts games like Solitaire, Bingo and Dominoes, is pushing back against these AI bots in its latest anti-AI ad, Adweek can exclusively share. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. —Trishla Ostwal. Recommended articles Popular Now. The Winter Symposium is an opportunity for Strategic Communication students, faculty and alumni to come together for a day of thought-provoking ideas and leadership development. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation. Shaped by their unique experiences growing up in what many see as a marginalized community, several; South Asian Americans jumped into the City Council race to get a seat in office and become a voice…Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. S, U. com; Trishla is an Adweek staff reporter covering tech policy. Facebook’s parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple’s privacy rules. By Trishla Ostwal. , Converse claimed its handle, marking its entry on the Twitter. S. trishla. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal . This is the second time the tech giant has pushed back on the. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. . By Trishla Ostwal . Recommended articles Popular Now. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust,. The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal & Catherine Perloff . By Trishla Ostwal December 6, 2021. trishla. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Succession. By Trishla Ostwal & David Cohen . com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Millions of customers - including the fastest-growing startups, largest enterprises, and leading government agencies - are using AWS to lower costs, become more agile,. By Trishla Ostwal . president and climate disruptions, including wildfires , tropical. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. Missing Iowa Anchor Jodi Huisentruit Had ‘Secret Fling’ 10 Days Before. By Trishla Ostwal . Trishla Ostwal. “I wasn’t what they were looking for. “I wasn’t what they. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Recommended articles Popular Now. Recommended articles Popular Now. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Recommended articles Popular Now. Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. Recommended articles Popular Now. By Trishla Ostwal . Peacock. By Trishla Ostwal & Catherine Perloff . Find Trishla Ostwal's email address, contact information, LinkedIn, Twitter, other social media and more. Monisha Dey. The bill—introduced earlier. ostwal@adweek. By Trishla Ostwal. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country, garnering over 200 newspapers to sue Google and Facebook over the past year, according to reports by Axios. By Trishla Ostwal . trishla. It all began with a DM. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. com; Trishla is an Adweek staff reporter covering tech policy. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. ostwal@adweek. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a year. Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced. By Trishla Ostwal . By Trishla Ostwal . This year started on a musical note for Mastercard with the launch of the Mastercard Artist Accelerator in April, a Web3-based program supporting emerging artists. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. Mark Read on WPP’s Latest Mega Merger—the. com; Trishla is an Adweek staff reporter covering tech policy. trishla. Exclusive: BuzzFeed Inc. Recommended articles Popular Now. trishla. Back Submit. 125 billion) antitrust fine by a top European court after the regulators found major violations in how the tech giant.